Events & Happenings

Keep an eye on this page to stay up-to-date on all the exciting events and the latest happenings at 7-Eleven Malaysia.

7-Eleven Malaysia Presents A “MAJIG-CAL” Surprise with Its Latest Justice League MAJIG™ Collection

Date: 12 December 2017
Venue: Subang Jaya

Fantastic news for Justice League fans! 7-Eleven Malaysia is proud to present its latest loyalty program by officially launching the Justice League MAJIG™ collection alongside its Corporate Social Responsibility (CSR) Partner, The National Autism Society of Malaysia (NASOM) in Subang Jaya today.

Justice League MAJIG™ consists of 16 revealed magnet jigsaw designs highlighting iconic characters from Justice League such as Superman, the Man of Steel; Batman, the dark-knight of Gotham City; Wonder Woman, the Amazonian warrior princess, and many more! Each MAJIG™ comes in individual "blind" packs as an element of surprise and to extend further excitement, there will be 3 mystery MAJIG™ pieces. Once all 19 magnet jigsaws have been collected, it will form a complete jigsaw set!

More info

7-Eleven Malaysia Celebrates its 3rd Consecutive Win in the Putra Brand Awards

Date: 2 November 2017
Venue: Grand Ballroom, Majestic Hotel, Kuala Lumpur

7-Eleven Malaysia celebrates its third consecutive win in the Putra Brand Awards’ Retail category during the awards dinner ceremony. The attainment of the award marks yet another achievement for 7-Eleven as it represents the acknowledgement for brand excellence in the country from the consumers.

Organised by the Association of Accredited Advertising Agents Malaysia (4As), the Putra Brand Awards is one of the highest regarded recognition for brand excellence in Malaysia, where the nation's preferred brands are decided by Malaysian consumers and the winners are awarded a Gold, Silver and/or Bronze in various categories.

7-Eleven Bags Multiple Awards in 2017 Dragons of Malaysia Awards

Date: 11th October 2017
Venue: RUYI & LYN Restaurant, Kuala Lumpur

7-Eleven Malaysia received 5 prestigious awards during the 2017 Dragons of Malaysia Awards dinner ceremony. The awards consist of a Gold and Silver for Best Brand Loyalty Campaign; and three Bronzes for Best Social Media or Word of Mouth Campaign; Best Brand Building and/or Awareness Campaign; and Best Cause, Charity Marketing or Public Sector.

Since 2000, the PMAA Dragons of Asia has recognized the best agencies and clients across all countries in Asia Pacific on results-driven marketing communications. In 2012, the Dragons of Asia launched the Dragons of Malaysia and winners are awarded Gold, Silver & Bronze Dragon Trophies for each respective category.

7-Eleven Malaysia, Bringing Positivity to the Community

Date: 6th October 2017
Venue: Batu Arang, Selangor

7-Eleven Malaysia conducted a CSR project at Positive Living Community by helping the community to clear old supplies from their storage room, while NGOHub Asia assisted by weeding and preparing the soil for an empty land that will be used to plant vegetables. 7-Eleven Malaysia and NGOHub Asia also spent time with residents and distributed goodie bags that contain provisions such as biscuits, snacks, dairy products, energy drinks and body shampoo.

Positive Living Community (PLC) is a shelter home which houses people rejected by society or have become homeless due to AIDS and HIV. They provide support to homeless patients who were recently discharged hospitals; as well as others who want to overcome drug or alcohol addiction.

Minum, Makan & Menang Prize Giving Ceremony

Date: 28th August 2017
Venue: Plaza Berjaya, Jalan Imbi

Lucky winners were ecstatic to receive their prizes for Minum, Makan & Menang at Plaza Berjaya, Jalan Imbi. 7-Eleven Malaysia General Manager of Marketing, Mr. Ronan Lee presented prizes which consist of Honor 8, Samsung Galaxy S8, and Yamaha R25 Motorcycle to each winner respectively during the prize giving ceremony.

7-Eleven Malaysia, Cultivating the Spirit of Unity

Date: 23rd August 2017
Venue: Menara KLH, Bandar Puchong Jaya

7-Eleven Malaysia recently conducted an arts and craft activity at Malaysian Federation of the Deaf (MFD) at Menara KLH, Bandar Puchong Jaya to nurture inner creativity and instill the spirit of unity amongst the community, which mostly consists of children.

Malaysian Federation of the Deaf (MFD) is an organization which supports the deaf community by offering educational and living skills programs that would enable them to be more independent on their own. As communication is important for the community, 7-Eleven Malaysia organized the activity to help build their confidence and ability to interact with others. Concurrently, it would enhance their creative skills and encourage them to develop further interest in creative-based projects. A simple Q&A about Malaysia was also conducted to educate and expand their knowledge about the importance of patriotism and unity.

7-Eleven Malaysia, Caring for Our Community

Date: 28th July 2017

7-Eleven Malaysia has engaged with customers to support the underprivileged community through their annual CSR initiative, Semurni Kasih under the Community Care program. RM3,025,937.83 worth of provisions consisting of food and non-food products were gathered at the end of the campaign, and amongst these provisions were canned food, biscuits, rice, bottled and canned beverages, as well as medicine that were distributed to more than 190 charity homes and charitable causes across the country.

7-Eleven Receives Award in CSR Malaysia Awards 2017

Date: 20th July 2017
Venue: Sheraton Imperial Hotel Kuala Lumpur

7-Eleven Malaysia received the prestigious award, "Company of the Year Award (Retail Category) For Pioneering Corporate Social Responsibility Initiatives" during the CSR Malaysia Awards 2017 ceremony. CSR Malaysia Awards 2017, organized by CSR Malaysia Publications with support by The Ministry of Women, Family and Community Development Malaysia awards outstanding corporations in Malaysia that have excelled in the role of change agents in the socio-economic transformation of Malaysia.

7-Eleven Malaysia Celebrates Hari Raya with Ikhlas

Date: 7th July 2017
Venue: Lorong Haji Taib 4, Chow Kit

In conjunction with the Hari Raya celebration, 7-Eleven Malaysia visited Persatuan Kebajikan Ikhlas Komuniti Malaysia (PPKIM) to spread festive cheer to the community there.

PPKIM, also known as Ikhlas, is an organization dedicated to support and counsel homeless drug addicts, sex workers, and the transgender community. At their newly established centre, 7-Eleven Malaysia distributed packed meals along with goodie bags containing toiletries and their house brand products to aid the community during this festivity.

Get Aktif with Smurfs Prize Giving Ceremony

Date: 4th July 2017
Venue: Plaza Berjaya, Jalan Imbi

The Grand Prize winner of Get Aktif with Smurfs contest has just walked away with a 7 days 6 nights’ trip for two to Belgium and Amsterdam worth RM20,000! Presenting the prize is 7-Eleven Malaysia General Manager of Marketing, Mr. Ronan Lee.

BeCause Charity Shoot & Bowl 2017

Date: 12th June 2017
Venue: Sunway Pyramid

To help raise funds for the underprivileged community from Bodhi Home Care Cheras & Persatuan Warga Emas Chan, Setapak; 7-Eleven Malaysia extended its efforts to contribute by sponsoring the Grand Prize and raising a number of teams which consists of 7-Eleven employees to participate in the charity event.

7-Eleven Malaysia, The First Retailer to Launch Alipay Mobile Wallet Payment Acceptance in Malaysia

Date: 22nd May 2017
Venue: 7-Eleven Store #2381 Sidewalk Island

7-Eleven Malaysia has just rolled out its latest in-store service offering, Alipay Mobile Wallet payment! By presenting the barcode displayed on the Alipay app to the cashier, customers are able to perform a seamless transaction in an instant. Go cashless with the Alipay app now at any 7-Eleven stores nationwide!

7-Eleven Malaysia, Lazada Malaysia & MOLPay Collaborates to Offer New Payment Solution for Malaysians

Date: 11th May 2017
Venue: Berjaya Times Square Hotel

Lazada Over-the-Counter payment service is now in stores! Transactions can now be processed offline at any 7-Eleven outlets upon checkout in Lazada with 7-Eleven as the preferred payment option. Readily available 24/7, this payment solution is a convenient alternative that is bound to enhance every shopper’s online shopping experience like never before!

7-Eleven Malaysia, Shaping Lives of the Community

Date: 21st April 2017
Venue: iM4U Sentral, Taman Perindustrian Puchong

In support of raising awareness on autism, 7-Eleven Malaysia collaborated with NGO Hub Asia to initiate a short certification program on Café Preparation and Service for autistic youths at Autism Café Project. Youths are taught basic cafe and food service skills through a mentor system which would help them gain confidence and take ahold of their lives in securing future employment. Upon successful completion of the program, they were each presented with a certificate and goodie bag. 7-Eleven Malaysia also contributed a generous supply of provisions and necessities for the cafe’s daily operations and catering services.

7-Eleven Malaysia, Empowering Women

Date: 22nd March 2017
Venue: PSPK Women Development Centre, Selayang Baru, Batu Caves

Devoted to empowering women, 7-Eleven Malaysia facilitated a cupcake certification course for single mothers and children alongside its startup, NGO Hub Asia. Specialized baking instructors were invited to conduct the certification session by teaching cake piping techniques. In acknowledgement of the community’s participation and achievement, each individual was also presented with a certificate and a small reward.

7-Eleven Malaysia Brings Festive Cheer to Home

Date: 15th February 2017
Venue: Sincere Care Home, Kajang

7-Eleven Malaysia and NGO Hub Asia’s recent CSR initiative involves contributing financial assistance to support Sincere Care Home’s operational expenses and conducting a spring cleaning session to beautify and liven up the environment. Volunteers also distributed goodie bags containing daily necessities and spent time conversing with the residents to keep them company during the festive season.

7-Eleven Malaysia Does Shelter Makeover Project

Date: 26th November 2016
Venue: Taman Seri Puteri, Cheras Kajang

7-Eleven Malaysia and NGO Hub gave Taman Seri Puter a new colourful makeover by painting the walls of the shelter. Professional mural artist, Peroltz created a flower-themed mural art on one section of the home's structure to liven up the environment further.

You Pledge, We Plant

Date: 15th October 2016
Venue: Kuala Selangor Nature Park

7-Eleven Malaysia received 2,070 pledges for its ‘You Pledge We Plant: Battle Against Climate Change’ environmental CSR campaign in collaboration with Malaysian Nature Society and for every pledge received, 7-Eleven is committed to planting a tree. Volunteers from 7-Eleven Malaysia and its partners successfully planted more than 180 saplings in the unique mangrove ecosystem of Kuala Selangor Nature Park on 15th October 2016. The remaining pledged trees would be allocated to other nature sites nationwide under the purview of the Malaysian Nature Society.

2000th Store Opening

Date: 20th July 2016
Venue: 7-Eleven, The Scott Garden

Achieving the 2000th store milestone, 7-Eleven Malaysia celebrated the opening of the 2000th store at The Scott Garden, Kuala Lumpur. The landmark store reflects the current 7-Eleven convenience offerings to customers with Fresh to Go food and beverages as well as in-store services such as bill payment, mobile reload and MOL points purchase.

Iftar with 7-Eleven

Date: 19 June 2016
Venue: 7-Eleven, No 32 (GF) Jalan Sultan Ismail 55100 Kuala Lumpur

Social media influencers and their family and friends were invited to break fast together with 7-Eleven during the holy month of Ramadhan. The new BoxIt service and other in-store services available at our stores were introduced to those who attended. The Fresh to Go range of products were also introduced to the bloggers during this social gathering.

Teatime Blogger Gathering with 7-Eleven

Date: 22 May 2016
Venue: 7-Eleven, No 32 (GF) Jalan Sultan Ismail 55100 Kuala Lumpur

7-Eleven Malaysia has organized another gathering with social media influencers which took place at our outlet located in Jalan Sultan Ismail. This social gathering brought guests together to enjoy an evening snack whilst being introduced to the latest services available at 7-Eleven such as the parcel locker service in collaboration with BoxIt as well as our all new Fresh to Go bakery selection.

Buncit Bear Media Launch

Date: 5 May 2016
Venue: Global Business & Convention Centre

7-Eleven Malaysia launched its first 2016 Marketing Loyalty Program namely Buncit Bear! From now till 4th of July 2016, get a sticker with every RM 5 spend and redeem a FREE Buncit Bear with 24 stickers. For every photo of Buncit Bear taken and shared on Facebook or Instagram with hashtags of #BuncitBear, #7ElevenMY and #FootballforHOPEww, RM1 will be donated to “Football for HOPE” program. A program initiated by HOPE worldwide Malaysia to support the underprivileged children to attend professional football coaching sessions.

Unisel Voice for Refugee

Date: 12th April 2016
Venue: UNISEL Shah Alam

7-Eleven Malaysia took part in “Unisel Voice for Refugee” organized by Unisel as an initiative to contribute back to society. 7-Eleven Malaysia helped UNISEL students to raise funds to provide a better welfare for the refugee children by selling Slurpee on 12th April at UNISEL Shah Alam campus. The profit from the sales will be used for education and infrastructural development for the refugee children sheltered in Malaysia.

5 Days to Chinese New Year Prize Giving Ceremony

Date: 20 March 2016
Venue: 7-Eleven, No 32 (GF) Jalan Sultan Ismail 55100 Kuala Lumpur

100 unit of CP Cooler Bag worth RM88 with Yummy On The Go meal are taking its turn to be grab through a contest in LINE app. All the customers need to do is just answering a simple question in LINE, and they’re already in the running to become the winner. Contest period started from 3 February until 7 February.

8th International Putrajaya Hot Air Balloon Fiesta 2016

Date: 11 – 13 March 2016
Venue: Putrajaya

7-Eleven Malaysia has participated in 8th International Putrajaya Hot Air Balloon Fiesta 2016, an annual event featuring over 20 hot air balloons being flown from different countries, including Germany, France, USA and more by bringing the Slurpee Truck to the Blue Zone and give out free Slurpee to the visitors.

Bloggers Gathering With 7-Eleven

Date: 27 February 2016
Venue: 7-Eleven, No 32 (GF) Jalan Sultan Ismail 55100 Kuala Lumpur

7-Eleven Malaysia has organized a gathering with local digital storytellers in one of 7-Eleven stores located in Jalan Sultan Ismail The gathering which brings together creative and likeminded people to a fun weekend, also intended to introduce Fresh to Go products to the bloggers and request them to give a review about the foods in their blogs.

Slurpee Tasting Test

Date:23 – 24 January 2016
Venue: Berjaya Times Square

Slurpee lovers took the opportunity to taste all 16 new flavours of Slurpee during the Slurpee Tasting Test where they can try 8 different flavours on the first day of the test and another 8 different flavours on the second day. The main purpose of this test is to decide which flavour is the best for 2016 through a survey answered by the public.

Supahiro Bear Media Launch

Date: 7 December 2015
Venue: Empire Shopping Gallery, Subang Jaya

7-Eleven Malaysia initiate a marketing program which also providing aid for the terminally-ill children by fulfilling their wishes through the Supahiro campaign. The programme which ran from 8 December 2015 until 8 February 2016 has shown huge support from the customers from the huge amount of numbers in “Let us Be Your Supahiro” contest.

3rd Malaysia National Dual Training System (SLDN) Convocation

Date: 23 November 2015
Venue: Berjaya Times Square Hotel, Kuala Lumpur

Graduation is a time for celebrating outstanding achievements. 7-Eleven Malaysia in collaboration with the Department of Skill Development (JPK) under the Ministry of Human Resources celebrated its 3rd Malaysia National Dual Training System (SLDN) Convocation on the 23rd December 2015. A total of 328 graduates were commemorated during this convocation that was held at Berjaya Times Square Hotel and graduates were presented their scrolls by various dignitaries including CEO of 7-Eleven Malaysia, Mr. Gary Brown. Out of 328 graduates, 255 graduates graduated with the SKM Level 2, 67 graduates with SKM Level 3 and 6 pioneer apprentices with SKM Level 4 certification.

KDU Convocation Day

Date: 31 October 2015
Venue: KDU University College Utropolis Glenmarie

7-Eleven Malaysia rejoices with KDU graduates together with their friends and family for reaching a new milestone in life by giving away slurpees during their convocation day.

"7-Select House Brand Design Contest" Prize Giving Ceremony

Date: 18 November 2015
Venue: Plaza Berjaya, Jalan Imbi

7-Select products are exclusively available at 7-Eleven convenience stores to satisfy customer requests for quality and value.

Inspired by our customers to roll out more products, 7-Eleven Malaysia in turn inspire our customers to submit their creative designs to be featured on 7-Select products.

Five (5) winners were selected and each won themselves RM1,000 for their tremendous effort.

RDA Annual Gymkhana

Date: 27 October 2015
Venue: Bukit Kiara Equestrian & Country Resort

Taking advantage of the good weather, Riding for the Disabled Association held its Annual Gymkhana at Bukit Kiara Equestrian & Country Resort on 27 October 2015. 7-Eleven Malaysia was honored to be a part of this heartwarming event to witness the riders’ fine horsemanship through the gymkhana games.
Horse riding has been known to be highly beneficial to individuals with disabilities to improve both mental and physical state.
Anyone interested to volunteer may log on to or for more information.
Pictures courtesy of Riding for the Disabled-Bukit Kiara.

Gila Gila with 7-Eleven September” Prize Giving Ceremony

Date: 26 October 2015
Venue: Plaza Berjaya, Jalan Imbi

Courtesy of Honor by Hua Wei, prizes worth up to RM250,000 is up for grabs via a 12 month photography contest organised by 7-Eleven Malaysia. The contest runs from 1 February 2015 – 31 January 2016.
7-Eleven Malaysia was proud to host a prize giving ceremony to demonstrate appreciation for the support received towards “Gila Gila with 7-Eleven” contest.
The prizes were presented to the winners by Mr Gary Brown, CEO of 7-Eleven Malaysia and Mr Allen An, E-Commerce Director of Honor Malaysia.

A Charming Find by Crystals Charm Collection

Date: October 2015
Venue: Plaza Berjaya, Jalan Imbi

“A Charming Find” is a special and exciting feature in 7-Eleven Malaysia’s loyalty programme - Crystals Charm Collection. Several special limited edition 7-Eleven Crystals Charms were hidden among the other Crystals Charms, waiting to be redeemed by our lucky customers.

Customers who managed to redeem the special limited edition 7-Eleven Crystals Charm will win themselves RM1,000 each.

“Scratch & Win” Prize Giving Ceremony

Date: 18 September 2015
Venue: Plaza Berjaya, Jalan Imbi

7-Eleven Malaysia has concluded its Scratch & Win program with LINE by hosting a prize giving ceremony on 18 September 2015. Presenting the prizes to the lucky winners is the CEO of 7-Eleven Malaysia, Mr Gary Brown. Download the LINE app for Android or iOS today and follow 7-Eleven Malaysia Official Account (LINE ID: @7ElevenMalaysia) to enjoy exclusive benefits and be invited to loads of fun and exciting activities!

BeCause Charity Hunt 2015

Date: 16 September 2015
Venue: Sunway Pyramid

7-Eleven Malaysia was honored to be part of the charity event organised by BeCause to make a difference in lives of those who are in need and underprivileged. The BeCause Charity Hunt was held at Sunway Pyramid to raise funds for:-

  • Bodhi Homecare, Cheras
  • Building new accommodation quarters for the 30 odd orphans and abandoned children. Their living quarters were burnt down by intruders in 2014.

  • Rumah Caring Kajang
  • Building a new Home on a piece of land which the Home had been offered at a discounted price after eviction notice was served on them to leave by end of 2015 by the local authority.

“Drink Dairy and Win" Prize Giving Ceremony

Date: 11 September 2015
Venue: Plaza Berjaya, Jalan Imbi

As a result of drinking the most dairy products, 7 winners walked away with a new 11-inch Macbook Air worth RM3,391 each! 7-Eleven Malaysia’s CEO, Mr Gary Brown presented the prizes to the winners during the prize giving ceremony held at Plaza Berjaya, Jalan Imbi.

“Snack More, Win More!" Prize Giving Ceremony

Date: 11 September 2015
Venue: Plaza Berjaya, Jalan Imbi

From SNACKers to winners!

The Grand Prize winner and 9 Consolation Prize winners attended the prize giving ceremony held at Plaza Berjaya, Jalan Imbi. For this event, 7-Eleven Malaysia was graced with the presence of our partner, URC Snack Foods (Malaysia) Sdn Bhd Sales and Marketing Director, Eric Montinola, General Manager, Mr Brian Go together with CEO of 7-Eleven Malaysia, Mr Gary Brown. The Grand Prize Winner won himself a trip for two (2) to catch Maroon 5 live in Manila, Philippines and the Consolation Prize winners received an Apple Watch Sport 38mm each for their creative entries.

“Boboiboy” Prize Giving Ceremony

Date: 15 August 2015
Venue: Animonsta Studios, Cyberjaya

To reward the 10 most creative participants of 7-Eleven Malaysia’s online contest, our avid Boboiboy fans landed themselves special passes to visit Animonsta Studios to catch an exclusive preview of BoBoiBoy The Movie and BoBoiBoy merchandise gift hamper worth more than RM300. During the visit, fans were given the grand studio tour from meeting the brain behind Boboiboy to going behind-the-scenes to watch how the animated series was brought to life.

Award Ceremonies

Date: 11 and 21 August 2015
Venue: Majestic Hotel, Kuala Lumpur

With great honour, 7-Eleven Malaysia was conferred the Brand Excellence in Retail at the BrandLaureate Special Edition World Awards 2015 and Putra Brand Award 2015 (Silver) in Retail for their elusive qualities of branding in the retail industry. The prestigious Awards were a celebration for brands that have mastered the art of brand building and inspire brand excellence.

7-Eleven Malaysia Unveils New Next Gen Store in KLIA2

Date: 13 February 2015
Venue: 7-Eleven, Gateway@KLIA2

If you are looking for a quick bite before catching your flight at an affordable rate, we are here to your rescue!

7-Eleven Malaysia proudly unveils the new Next Gen concept store located in KLIA2. 7-Eleven Next Gen concept stores are equipped with additional amenities such as seating and complimentary WIFI, and wider selections of products especially fresh food all ensconced in a premium and cozy setting.

The official launch of 7-Eleven’s latest concept store in KLIA 2 was officiated by Gary Brown, CEO of 7-Eleven Malaysia. 500 free Slurpee’s and 200 various CP Heat and Eat products were distributed to passer’s-by as part of its celebration.

Gulp For RM 1 Contest Prize Giving Ceremony

Date: 11 February 2015
Venue: Plaza Berjaya, Jalan Imbi

Congratulations to all 7-Eleven Gulp For RM 1 contest winners!

8 Grand Prize winners and 8 Consolation Prize winners attended the prize giving ceremony held at Plaza Berjaya, Jalan Imbi CEO of 7-Eleven Malaysia, Gary Brown presented the prizes to all winners. Grand prize winners walked away with Coca-Cola Bicycle worth RM 800 each and consolation prize winners receive exclusive Coca-Cola Tote Bag and exclusive merchandise worth RM 100 each.

‘Bring Your Own Cup’ Prize Giving Ceremony 2014

Date: 24th December 2014 (Wednesday)
Venue: Plaza Berjaya, Jalan Imbi

As a way to end 2014, 7-Eleven Malaysia held a prize giving ceremony for ‘Bring Your Own’ Cup Day 2014 contest winners at Plaza Berjaya, Jalan Imbi.

3,400 entries were received during the contest durations where contestants have to come up with the most creative definition of Slurpee ‘cup’.

10 units of GoPro cameras were given to grand prize winners and 20 units of Fujifilm Instax cameras were brought home by consolation prize winners who participated in the photo contest in conjunction with 7-Eleven 30th birthday celebration nationwide.

Read More
30 Winners Won 7-Eleven Photography Contest - Sin Chew Daily
Slurpee Lovers Get Creative - The Sun Daily