Media Centre
21 Nov 2010


Kuala Lumpur, 21 November 2010
- 7-Eleven, the largest convenient chain store in Malaysia recently raised RM120,000 for selected grassroots welfare homes as part of the 7-Eleven’s Community Care campaign launched in May 2010, where customers are encouraged to donate their spare change into donation boxes in-store.

The campaign successfully raised RM120,000 within the 6 month period to kick start the 7-Eleven Community Care funds initiative. Three different welfare homes comprising Society for the Severely Mentally Handicapped, Rumah Anak Yatim Amal Belaian Kasih (RABEKA) and Harvest Centre were selected as the seed fund beneficiaries for the collected funds.

7-Eleven Community Care is a non-profit entity set up to implement 7-Eleven Malaysia’s corporate social responsibility and philanthropic initiatives. The company has a strong fundamental belief in giving back to the society, with a commitment to support underprivileged groups and to sustain environmental conservation efforts at the local community level across all regions that it touches.

Mr. Ng Su Onn, Executive Director of 7-Eleven Malaysia said, “When 7-Eleven Community Care kick started with various plans and activities this year, I looked forward to witnessing many successful initiatives accomplished that would make a difference to the societies that we operate in. It has been a pleasure to see projects, not only in monetary terms unfolding one after another but also community outreach efforts manifest. As the largest convenient chain-store nationwide and worldwide, we feel that we have the resources to support the success of these charity efforts by providing means for these welfare organizations to collect the funds that will benefit many lives. The main objective for this endowment is to create a more stable funding source or a perpetual fund to help these grassroots welfare homes in resolving its financial needs and sustenance.”

Mr. Ng Su Onn and Mr. U-Ming Tan, Director of 7-Eleven Malaysia recently visited and handed over the cheques for the contribution of RM40,000 to each welfare home.

As the largest convenient store-chain nationwide and with the aim to define how a store can care and make a difference, 7-Eleven Malaysia has recently been awarded three major awards, namely the “Super Star of 2010 Award”, the ”Achiever Award” and the “National Sales Growth, Platinum Award” by
MRCA, the Malaysian Retailer Chains Association. MRCA has more than 200 members (members by invitation only) and represents more than 6500 retail outlets. 7-Eleven Malaysia has been a member of MRCA since 1999. MRCA celebrated its 18th Anniversary and Awards dinner with the theme “Night of Heroes” to recognize outstanding retail chains members who have contributed to the advancement of the retail chain industry in Malaysia with the annual MRCA Awards.

he awards were presented to Mr. Ng Su Onn by Guest of Honor YB Senator Dato' Sri Idris Jala at MRCA Awards banquet on the 29th October 2010.

Photo Caption:

From front right:  Mr. U-Ming Tan, Director of 7-Eleven Malaysia handing over a mock cheque to the founder of Harvest Centre Mr Elisha Satvinder and his wife Petrina Shee, flanking by students from the centre.