7-Eleven Malaysia has engaged with customers to support the underprivileged community through their annual CSR initiative, Semurni Kasih under the Community Care program. RM3,025,937.83 worth of provisions consisting of food and non-food products were gathered at the end of the campaign, and amongst these provisions were canned food, biscuits, rice, bottled and canned beverages, as well as medicine that were distributed to more than 190 charity homes and charitable causes across the country.