Milestones
2024
- Officially launched 7EGoGreen Waste2Life campaign - partnering with NGOHub, Alam Flora and Program Perumahan Rakyat to solidify the commitment to Environmental, Social and Governance (ESG) initiatives which are designed to reduce the carbon footprint
- 7-Eleven Malaysia has expanded the commissary with upgraded ingredients, better technology, local sourcing, and local flavors with our very first Chef Riza.
- Successfully launched 300TH 7CAFé stores at Taman Satu Krubong, Melaka and 1st 7CAFé at Kelantan and Perlis.
- Semurni Kasih 2024 - we managed to collect and contribute to 200 beneficiaries across the country.
2023
- Putra Brand Awards 2023: Retail Category, Silver Winner.
- "Company of The Year" award in the Retail Category-Overall Excellence Award (Community Care) at the CSR Malaysia Awards 2023
- Officially opened our 100th 7-CAFé at The Tropika Bukit Jalil, KL. The store offers a lifestyle convenience shopping experience which has become a preferred trend in Malaysia.
- 7-Eleven Malaysia is expanding its reach by opening 7-CAFé stores outside of Klang Valley area. By venturing into new territories, we aim to strengthen our position and continuously innovate to enhance the shopping experience for our customers.
- Winning 3 prestigious awards at the Asia-Pacific Enterprise Award (APEA) 2023:
- Corporate Excellence Award- Recognizing our exceptional talent mobilization, organizational capabilities, and consistent outstanding business results.
- Master Entrepreneur Award to our CO-CEOs; Mr Tan U-Ming and Mr Wong Wai Keong, who have each been honored with the Award as recognition for their outstanding entrepreneurship, serving as role models with their entrepreneurial qualities, tenacity, and perseverance in driving innovation.
2022
- Launched the 1st largest two-storey flagship outlet of 7CAFé in Bandar Puteri Puchong. The outlet comes with partnerships between BookXcess and an artisan beverage from Niko Neko Matcha.
- Achieved our first 100K followers on our TikTok account in March 2022.
- My7E 2.0 App is live since 8th August 2022 and is available to download on Android, iOS and Huawei devices. Benefits include an annual birthday reward, exclusive in-app monthly product vouchers, ability to earn points and spend as in-store credit, 3X points awarding for purchasing any 7-Eleven Brand products, lifestyle rewards and many other members only promotions.
- Collaborated with Shopee Food on 31 August 2022 where customers can grab their favourite 7CAFé food via the platform to be delivered to their doorstep.
- Sustainability & CSR Awards 2022:
- Company of the Year in Outstanding National CSR Initiatives.
- Long - Standing Excellence in Sustainability.
- ESG Award in the event of 7IN Leadership Summit September 2022: Community Impact Category.
- HRD Awards 2022 Winner, under the Human Resources Minister Award.
- Putra Brand Awards 2022: Retail Category, Gold Winner.
- Graduates’ Choice Awards: Convenience Store Category, 1st Runner-Up.
- The Malaysia Franchise Awards 2022: Master Franchisee of the Year 2022 – Silver Award.
- Top Asia Corporate Ball 2022/23: Brand of The Year Award for Malaysia's Best in Sustainability Leadership.
2021
- Sustainability & CSR Malaysia Awards 2021: Company of the Year in Outstanding National CSR Initiatives.
- Successfully launched our new 7-Café store format towards the end of 2021; a refreshed concept with much improved product offerings and better in-store shopping experience.
- Acceptance of Shopee Pay in 7-Eleven Stores.
- Boots, UK’s No.1 skincare products exclusively sold at 7-Eleven.
- Putra Brand Awards 2021: Retail Category, Platinum Winner.
- The Malaysia Franchise Awards 2021: Master Franchisee of the Year 2021.
2020
- 6th Worldwide Excellence Awards 2020 – Excellent Brand
- Acquisition of Caring Pharmacy Group Bhd
- Partnered with Foodpanda for delivery service in selected 7-Eleven stores on 8 May 2020
- Launched My7E™ loyalty app on 1 June 2020
- Sustainability & CSR Malaysia Awards 2020: Company of the Year Award (Retail Category) for Supporting Needy Communities
- Appointed co-chief executive officers (CEOs), Wong Wai Keong and Tan U-Ming on 1 December 2020
- Putra Brand Awards 2020: Platinum in Retail Category
- Acceptance of credit card and debit card payments in 7-Eleven stores
- CXP Best Customer Experience Awards 2020
2019
- Opened its 2323rd store at Plaza Arkadia on 8 May 2019
- Partnered with Radiant Globaltech Bhd to implement Radiant Globaltech's retail management portal AX Retail B2B nationwide on 21 June 2019
- CSR Malaysia Awards 2019: Company of the Year Award (Retail Category)
- Putra Brand Awards 2019: Gold in Retail Category
- PMAA Dragons of Asia Awards 2019: Gold for Best Brand Loyalty Campaign (Marvel Magnefico), Bronze for Best Integrated Marketing Campaign (Mickey Go Local Mini Tins); Black Dragon awards for Best Social Media or Word of Mouth Campaign (Marvel Magnefico) & Best Brand Loyalty Campaign category (Marvel Magnefico)
- Partnered with Logistics Worldwide Express (LWE), Asia Pacific’s leading cross-border logistics as the first logistics partner for Razer Parcel+ services in 7-Eleven stores in Malaysia on 6 November 2019
- Partnered with Ninja Van for Razer Parcel+ services in 7-Eleven stores in Malaysia on 10 December 2019
- Partnered with Touch n' Go eWallet for Touch n’ Go eWallet Mobile Wallet acceptance in 7-Eleven stores nationwide on 31 October 2019
2018
- Partnered with MOL AccessPortal Sdn Bhd to be the first retailer to launch One2pay Mobile Wallet Acceptance in 7-Eleven stores nationwide on 10 January 2018.
- Malaysian Golden Globe Tiger Awards 2018: Malaysia's Best Brands.
- Partnered with Razer Pay to launch Razer Pay e-wallet service in 7-Eleven stores nationwide on 4 July 2018
- CSR Malaysia Awards 2018: Company of the Year Award (Retail Category) for pioneering Corporate Social Responsibility initiatives
- Appointed new Chief Executive Officer (CEO), Colin George Harvey on 10 Aug 2018
- Putra Brand Awards 2018: Silver in Retail Category
- PMAA Dragons of Asia Awards 2018: Dragons of Malaysia Awards 2018 (Gold and Silver for Best Brand Loyalty Campaign; and 3 Bronzes for Best Brand Building and/or Awareness Campaign; Best Social Media or Word of Mouth Campaign; and Best Brand Loyalty Campaign
- Partnered with Perbadanan Tabung Pendidikan Tinggi Nasional (PTPTN) for loan repayment in 7-Eleven stores nationwide via cash with minimum amount RM10 on 14 September 2018
- Partnered with Tiangseri Malaysia for franchise programme expansion on 19 December 2018
2017
- Partnered with Tenaga Nasional Berhad (TNB) to roll-out electric bill payment in 7-Eleven stores nationwide on 14 September 2017
- PMAA Dragons of Asia Awards 2017: Dragons of Malaysia Awards 2017 (Gold and Silver for Best Brand Loyalty Campaign; and 3 Bronzes for Best Social Media or Word of Mouth Campaign; Best Brand Building and/or Awareness Campaign; and Best Cause, Charity Marketing or Public Sector)
- Partnered with Lazada Malaysia to launch Lazada Over-the-Counter Payment Service in 7-Eleven stores nationwide on 11 May 2017
- Partnered with Alipay to be the first Malaysian retailer for Alipay Mobile Wallet Acceptance in 7-Eleven stores nationwide on 22 May 2017
- CSR Malaysia Awards 2017: Company of the Year Award (Retail Category) For Pioneering Corporate Social Responsibility Initiatives
- Putra Brand Awards 2017: Bronze in Retail Category
2016
- Created a new menu for Fresh to Go products with Brahims SATS Food Services
- Partnered with BOXit to launch BOXit Parcel Locker Service to selected 7-Eleven stores on 19 May 2016
- Opened its 2000th store at Scott Garden on 20 July 2016
- Putra Brand Awards 2016: The People’s Choice (Bronze in Retail Category)
- Launched its 7-Select House Brand Product: Artissue Collection
- PMAA Dragons of Asia Awards 2016: Dragons of Malaysia Awards 2016 (Gold & Silver for Best Brand Loyalty Campaign)
- Successful bid to run retail spaces at MRT stations
- 4th National Dual Training System (SLDN) Program Convocation
2014
- Launch a new Next Gen concept stores with dining area, wide To Go selection menu and variety of new in-store services
- Awarded Malaysia Book of Records for most number of stores
- 7- Eleven listed on Bursa Malaysia on 30 May 2014 as 7-Eleven Malaysia Holdings Berhad (SEM)
- 7-Eleven partners up with Touch 'n Go and MOL
- 7-Eleven partners up with BLoyalty Sdn Bhd for BCard
- Retails Asia Pacific Top 500 Award for 2014 (Top 10 Retailers - Malaysia)
2013
- Over 1500 stores in place
- Superbrands Award (Convenience Store Category)
2012
- No.2 on Forbes magazine's "Top Franchise for the Money"
- No.3 on Entrepreneur magazine's "Franchise 500"
- No. 1 in Store Growth by Convenience Store News
- No. 2 on All Business "Top 5 Franchises"
- “National Growth Platinum Award” by Malaysia Retailers Chain Association (MRCA)
2011
- Launched first SLDN intake in November
- No. 3 on Forbes magazine's "Top 20 Franchises to Start"
- No. 6 on All Business "Franchise All Star" rankings
- No. 40 among "Top 100 Retailers" by STORES magazine
- Superbrands Award (Convenience Store Category)
- National Growth Award ( Platinum Category ) by Malaysian Retailers Chain Association (MRCA)
2010
- Accredited by Jabatan Pembangunan Kemahiran (JPK) for SLDN (Sistem Latihan Dual National) or National Dual Training System (NDTS)
- National Growth Award ( Platinum Category ) by Malaysian Retailers Chain Association (MRCA)
- Achiever Award by Malaysian Retailers Chain Association (MRCA)
- Superstar Award by Malaysian Retailers Chain Association (MRCA)
2009
- Celebrated 25th anniversary, 1000th store opened on 6 April 2009
- Franchising programme commenced
- Began strategic relationship with MOL
- Introduced hot beverages and fresh food in stores
- National Growth Award ( Platinum Category) by Malaysia Retailers Chain Association (MRCA)
- Best Sales Growth Award by Malaysian Franchise Association (MFA)
2008
- New “clear cup” Slurpee introduced on 21 January 2008
- National Growth Award (Platinum Category ) by Malaysia Retailers Chain Association (MRCA)
2007
- “Outstanding performance for Wrigley’s Brand” Award
- National Growth Award ( Platinum Category) by Malaysia Retailers Chain Association (MRCA)
2006
- “Most Popular Franchise International” award by Persatuan Franchise Malaysia"
2005
- CDC delivery to entire Peninsular Malaysia
- “Best Sales Growth” by Malaysian Retailers Chain Association (MRCA)
2004
- First delivery from a CDC, a system established to substantially centralize logistics for 7-Eleven stores in Peninsular Malaysia
2003
- Signed the ALA with 7-Eleven USA, which directly grants the exclusive rights to establish and operate “7-Eleven” stores, and to grant “7-Eleven” sub-franchises in Malaysia and Brunei Darussalam
1996
- Commenced operation of 7-Eleven stores in East Malaysia
1995
- “Anugerah Pengedar Cemerlang” award by Uniphone Kad
1984
- Incorporated in Malaysia on 4 June 1984
- The first 7-Eleven store opened in Bukit Bintang, Kuala Lumpur 9 October 1984
