As part of a campaign, 7-Eleven Malaysia contributed one meal to participating B40 communities for every ready-to-eat (RTE) meal purchased. In total, 21,000 packs of meals were distributed during the campaign. The campaign aimed to support B40 communities, which are among the most vulnerable and marginalized in Malaysia. By contributing one meal for every RTE meal purchased, the campaign provided much-needed support to those who were struggling to access food.
Throughout the campaign, 7-Eleven Malaysia worked closely with community organizations and NGOs to identify the communities that were most in need. By the end of the campaign, 21,000 packs of meals had been distributed to participating B40 communities, providing much needed support and relief to those who were struggling to access food.
